Digital Transformation in Business (theory/practice)
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Beschreibung
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
Autor*in
Ela Sibel Bayrak Meydanoglu
Themen in »Digital Transformation in Business (theory/practice)«
Digital Marketing Digital Transformation Business Transformation Finance Controlling Corporate Reputation Human Resource Management Social Sustainability Augmented Reality Digital Marurity Models