Based on a transcultural understanding of politeness and translation, this book proposes a transdisciplinary methodology for detecting patterns of perceiving and realizing politeness by users of English with different lingua-cultural biographies. It contains aspects of automated data processing and is designed for long-term research.
Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.
Rehana Mubarak-Aberer
Aberer Across Englishes Lingua franca Modality Mubarak Politeness Pragmatics Princess Speech act Transcultural communication Translating