Past Work Future Buyers
A Method for B2B Proof
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Beschreibung
Past work earns its next opportunity when its evidence is made easy to understand.
Good work becomes commercially useful only when it can travel beyond the people who delivered it. This book gives agencies, consultants, and B2B firms a method for selecting projects, gathering evidence, interviewing clients, and writing case studies that support real decisions rather than decorate a website.
Autor*in
Idris Reese
A tech pioneer who balanced profit with principles in volatile markets, delivering self-help ethics training, business strategies for sustainable ventures, and histories of tech policy battles.
Themen in »Past Work Future Buyers«
B2B proof marketing case study interview business results story consulting case studies customer evidence sales enablement content