Value After the Sale
Growing Revenue Through Customer Retention
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Beschreibung
Lifetime value grows when a business keeps solving the next relevant problem after the first transaction is complete.
Acquisition gets attention because new customers are easy to count. Yet durable growth often depends on what happens after the first purchase. This book explains customer lifetime value as a practical management tool rather than a finance formula. It covers onboarding, activation, repeat purchase, service quality, expansion, churn, cohort analysis, and retention economics. Readers learn how to identify valuable customer behaviors, compare acquisition spending with long-term contribution, and improve the moments that shape loyalty. The focus is a healthier growth model where revenue comes from continuing usefulness, not an endless search for replacements.
Autor*in
Emma Whitaker
Focuses on psychology, emotional resilience, and modern identity in contemporary society.
Themen in »Value After the Sale«
customer lifetime value strategy improve customer retention reduce churn rate retention economics repeat purchase growth cohort analysis business