Prosperity seemed brightest where debt, advertising, and confidence made tomorrow's income feel available today.
Store windows glittered, installment plans expanded, and advertising taught consumers to desire a faster modern life. Beneath the confidence of the 1920s lay unequal incomes, volatile markets, agricultural distress, and fragile financial structures. This book examines prosperity as both experience and performance. It follows the rise of consumer credit, mass production, speculation, and corporate culture before tracing how confidence unraveled in 1929. Readers gain a balanced account of why the decade felt abundant to many while leaving others exposed long before the crash.
Sophia Caldwell
Focuses on leadership psychology, persuasion, and institutional power dynamics.
1920s consumer economy history of installment credit stock market speculation 1929 mass production culture advertising in the Jazz Age Great Depression origins