Research Before Spending
DIY Market Intelligence on a Small Budget
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Beschreibung
Useful research begins with a decision that needs evidence, not with collecting every available fact.
Market research does not require a large agency budget. It requires disciplined questions, credible sources, and a method for comparing evidence. This book shows small businesses how to gather useful intelligence through customer interviews, public data, reviews, search behavior, competitor websites, communities, and simple experiments. It explains sampling limits, bias, note taking, synthesis, and decision relevance. Readers learn how to build a lightweight research process that improves positioning, pricing, product choices, and market entry without pretending that inexpensive research is perfect.
Autor*in
Olivia Bennett
Explores migration, urban culture, and overlooked communities in American history.
Themen in »Research Before Spending«
DIY market research low budget competitive intelligence customer interview guide free market data sources competitor research methods small business validation