Before the Pivot
Diagnosing Product Market Misalignment
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Beschreibung
A pivot is expensive, but so is defending a product whose signals have changed.
A stalled product can look like a marketing, pricing, or sales problem. Sometimes the deeper issue is that the offer and market no longer fit. This book provides a disciplined audit of customer urgency, usage, retention, willingness to pay, segment differences, and promise delivery. Readers learn to locate misalignment and design small tests before committing to a costly pivot.
Autor*in
Idris Reese
A tech pioneer who balanced profit with principles in volatile markets, delivering self-help ethics training, business strategies for sustainable ventures, and histories of tech policy battles.
Themen in »Before the Pivot«
product market fit audit startup pivot decision customer retention diagnosis validate market demand product positioning analysis founder decision framework