A price is a story about value, not a number on a spreadsheet.
Does your stomach tighten every time you quote a project? You are not alone. Most service professionals set prices based on fear, habit, or competitor rates, leaving thousands of dollars on the table every year. This book introduces the V-Build framework, a step-by-step system to calculate value-based prices using client outcomes, project scope, and your unique expertise. You will learn to diagnose what your work truly saves or earns a client, translate that into a defensible price, and communicate it without apology. Stop trading time for money and start pricing for profit.
Evan Mercert
Specializes in science history, engineering disasters, and technological revolutions.
service business owners pricing strategy value-based pricing revenue growth client negotiation hourly rate profit margin