The true cost of a customer isn't what you pay to acquire them—it's what you pay to keep them.
Your ad spend is bleeding, but new customers aren't coming. You're trapped in a cycle of higher bids and lower returns, where every dollar spent feels like a gamble. This book reveals the hidden math behind acquisition cost and why most businesses are paying for attention they'll never convert. You'll learn a three-step framework to audit your current channels, identify the true cost per loyal customer, and reallocate your budget to channels that actually pay back. The result isn't just lower ad spend—it's a sustainable growth engine that doesn't depend on ever-increasing marketing budgets. Stop throwing good money after bad and start building a business that grows profitably.
Gideon Hart
Gideon Hart is a nonfiction author who writes about leadership, philosophy, and the psychology of decision-making. His work explores how discipline, resilience, and long-term thinking shape both personal growth and success in times of uncertainty.
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