“Clothes make the man!” But who are these people who are made by clothes? Artist fru.ch offers answers about their cultures and natures, their reflections in the mirror, and future visions.
“Clothes make the man!” But who are these people who are made by clothes? In four chapters, the artist fru.ch offers answers about their cultures and natures, their reflections in the mirror, and future visions of how human beings might be transformed through their LOOK for better times ahead.
The question of outward appearance—the LOOK—accompanies fru.ch as he moves between his extensive library, the studio, the skin of his models, the camera, and the computer. His creations illuminate his inner landscapes of thought, historical research, philosophical influences, and his consistent pursuit of a new form of visual art that is at the same time the oldest art form of humanity: body art.
The works combine body painting, photography, and digital processing into a distinctive visual language that addresses transience, identity, and collective perception.
The artist seeks to identify the causes of this chaotic, disharmonious world. By examining people’s outward appearances— which, in his view, are projections of inner states—he succeeds in visualizing this disharmony: We have four temperaments that only rarely—in an ideal scenario—work well together, and we live, more or less, in six different cultures spanning more than a hundred thousand years, which have always been at odds with one another. The vision of an egalitarian society in which everyone embraces extreme individualism and in which materials that are widely regarded as problematic are recycled must also be critically examined.
fru. ch
fru.ch (Beat Frutiger), born in Bern in 1952, worked for over three decades as an art teacher at Muttenz Secondary School. Since 2013, he has been a freelance artist, body painter, photographer, and dream group leader. He lives in Kaiseraugst. He has exhibited and continues to exhibit his works in numerous exhibitions, as calendars through CALVENDO, in books published by epubli, on https://www.youtube.com/@fru-ch, on https://www.saatchiart.com/fru, and on his website www.fru.ch.
His first book, *SCHMINKE MASKE KÖRPERKUNST* (Makeup, Masks, Body Art), was published under his real name, Beat Frutiger, as a portfolio by Zytglogge Verlag in Bern in 1991.
In 2020, he published “CORONA HAIKU ZENGA PHOTO,” his first book in English and German.
Look Co0ffee Table Book human nature Cultural History Body Art Fashion Vision