The entire modern aviation industry is held hostage by a trillion-dollar technological oligopoly still running on archaic, green-screen computer code from the 1970s.
When you book a flight online, whether through a travel agency or a major booking website, your transaction is almost certainly processed by a piece of technology built in the 1970s. The entire modern aviation industry is held hostage by a trillion-dollar technological oligopoly: the Global Distribution Systems (GDS).
Dominated by just three massive corporations (Amadeus, Sabre, and Travelport), these archaic, green-screen databases are the invisible middlemen that aggregate seat availability and pricing for every airline on Earth. This book dissects the staggering financial engineering of the GDS cartel. Because travel agents absolutely rely on this software, the GDS providers possess the leverage to extract exorbitant, non-negotiable transaction fees directly from the airlines for every single ticket sold.
We explore the intense, ongoing corporate warfare as modern airlines desperately attempt to build direct-booking APIs to bypass the GDS entirely, only to face aggressive retaliation from travel agencies and corporate booking tools.
Unmask the legacy code draining the travel sector. Discover how a fifty-year-old software architecture became the most impenetrable tollbooth in the sky.
Paige Carson
Author
global distribution systems amadeus sabre travelport airline ticketing oligopoly b2b travel technology travel agency software aviation economics legacy tech monopolies