It makes you want to crawl out of your skin, but it proves you have a heart. A deep dive into the painful, necessary emotion of secondhand embarrassment.
Why do you physically recoil when Michael Scott speaks in The Office? Why can't you look away from a bad audition tape? Psychologist Melissa Hart explores the phenomenon of "Cringe" (or Fremdscham) in "The Science of Cringe."
Hart explains that cringing is actually a sign of high empathy. Our mirror neurons simulate the social pain of the other person, warning us: "Don't do this, or the tribe will reject you." The book analyzes the evolutionary purpose of embarrassment as a social regulator that maintains group harmony.
Hart also dives into "Cringe Culture" on the internet, where mocking others' awkwardness has become a currency. She argues that while mild cringe teaches us norms, the weaponization of cringe is creating a society terrified of vulnerability and sincerity. This book helps readers understand their own reactions and embrace the awkwardness of being human.
Melissa Hart
Author
Psychology Emotions Cringe Social Norms Empathy Internet Culture Sociology