Internationalisation of Logistics Systems
How Chinese and German companies enter foreign markets
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Beschreibung
Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. Seven of the most important regions for internationalisation are covered by this survey. The motivation of the survey is to review companies’ internationalisation procedures from a logistics perspective. This is one of the first comprehensive surveys on global logistics. The poll which forms the basis of the analysis was carried out simultaneously in China and Germany. This volume is published in both English and Chinese.
Seven of the most important regions for internationalisation are covered by this survey. The specific challenges and opportunities in the markets are determined from a logistics perspective, thereby comparing how Chinese and German companies manage to become successful This is one of the first comprehensive surveys on global logistics, which is carried out jointly by a German and a Chinese university. One sign of specialty will be its bilingual publication in both English and Chinese The subject of internationalisation and foreign market entry from a logistics perspective is unique, too. The poll which forms the basis of the analysis was carried out simultaneously in China and Germany, which provides deep insights into the internationalisation strategies of the companies from both countries, and allows a detailed comparison of their different approaches Thereby the report is intended to fulfil both, the practitioners’ needs for their daily work in global logistics networks, and the academia’s scientific interests in the phenomenon of international logistics Includes supplementary material: sn.pub/extras
Autor*in
Frank Straube
Themen in »Internationalisation of Logistics Systems«
China Germany business foreign market entry global logistics international logistics networks internationalisation process key success factors logistics logistics structures supply chain Engineering Economics