Conjoint Measurement
Methods and Applications
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Beschreibung
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the field Includes supplementary material: sn.pub/extras
Autor*in
Anders Gustafsson
Themen in »Conjoint Measurement«
Evaluation Mapping Market research Sales Simulation calculus design development e-learning game theory marketing modeling optimization preference measurement utility theory
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From the reviews:"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
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