Process-based Strategic Planning
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Beschreibung
Developing future strategies is a complex task vital to any company’s existence. This updated book offers a heuristic seven-step process for determining a future strategy, complete with detailed recommendations for solving potential problems.
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Essential methods and tools of strategic planning are explained and their application is illustrated through examples
Book looks at the problem as a whole and offers an integrated approach to solving it
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this updated book that contains new material. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
Autor*in
Anthony Clark
Themen in »Process-based Strategic Planning«
Business Strategies Corporate Strategy Strategic Management Strategic Planning Strategy Planning Project Toolbox business development planning strategy