E-Conomics

Beschreibung

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.
No other book covers the subject of E-Conomics, the Internet economy like this one. Leading experts contributed directly or in discussion with the experts to this outstanding and unique focus on the European market and its basis, a great deal of data, including a recent study by PROGNOS.
E-conomics is a substantive reference book for the Internet economy. The book is written by communication economists and experts in media business and takes the European telecommunications industry as its focal point. E-conomics is highly recommended for anyone seeking a greater understanding of the workings of a network economy or those seeking tu succeed in business in the information age. The data has been reviewed and evaluated until printing.

Autor*in

Axel Zerdick

Themen in »E-Conomics«

Internet Standards business communication economy information media network economy network-business strategy technology roadmap telecommunications

Stimmen zu »E-Conomics«

Details

Link teilen