Elements of Multinational Strategy
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Beschreibung
This book on international business merges managerial decision-making in with the conceptual tools provided by international economics. It integrates the theoretical study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions and identifies four essential elements of a multinational strategy: factor advantages, trade costs, scale economies, and market sizes. In addition, the volume covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignment.
The author is a well known scholar from Sauder School of Business, Strategy and Business Economics Division, University of British Columbia. He holds the HSBC Professorship of Asian Commerce and has published numerous articles on international business during the last years Other textbooks currently available often have a chapter on trade theory and another on manufacturing locations, a chapter on foreign direct investment and a chapter on multinational strategies. This is not only repetitive but it gives the impression that management decisions are not directly linked to economic analysis Aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics Highly unique as well as very promising conception Includes supplementary material: sn.pub/extras
Autor*in
Keith Head
Themen in »Elements of Multinational Strategy«
Change Corporate Strategy Globalization International Business Managerial Decision Making Multinational Enterprise Multinational Enterprises business