Process-based Strategic Planning
Buch in deiner Nähe kaufen
oder
Beschreibung
Developing future strategies is an important and complex task which is the core issue in this updated book that contains new material. After a short introduction to strategic planning a heuristic process for determining future strategies is presented.
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
Methods and tools of strategic planning are presented and illustrated
Integrated approach to problem-solving
Useful manual for managers of strategy management projects
Autor*in
Anthony Clark
Themen in »Process-based Strategic Planning«
Strategic Planning Strategy Planning Project business business strategies development management strategic management strategy
Stimmen zu »Process-based Strategic Planning«
Details
ISBN: 9783540435020
Verlag: Springer Berlin
Erscheinung: 06.08.2002