Achieving Excellence in Stakeholder Management
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Beschreibung
Today, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company or an institution, but the crucial question is how this concept can be best applied to a company's context. In this book, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.
Tools for a successful stakeholder management With case studies that demonstrate the applicability and success of the tools Includes supplementary material: sn.pub/extras
Autor*in
Joachim Scharioth
Themen in »Achieving Excellence in Stakeholder Management«
CRM Constituency Relation Management Customer Relationship Management Customer Retention Customer Satisfaction Market Research Stakeholder Management balanced scorecard business Costumer Relationship Management customer relationship management customer satisfaction management market research marketing