Cross-functional Innovation Management

Beschreibung

International authors of very different fields look at technology and innovation management from several perspectives: they discuss in 27 articles aspects of their disciplines focussing on innovation management, ultimately presenting an interdisciplinary crossing-over into all other functional areas within the realm of business.

The book is divided into 6 parts:
- Innovation and Strategy
- Innovation and Research & Development
- Innovation and Marketing
- Innovation, Controlling, and Finance
- Innovation, Foundations, and Universities
- Innovation and National Economic Performance

Furthermore, some authors devote themselves to new topics such as venture capital, virtual stock markets, and futurology.

Managers, students and professors of business administration gain new insights and various impulses for research and its implementation.

Professor Dr. Sönke Albers, Chair of Innovation, New Media and Marketing at the Institute of Business Administration and Innovation Management Research at the Christian-Albrechts-University at Kiel, Germany.

International authors of very different fields look at technology and innovation management from several perspectives: they discuss in 27 articles aspects of their disciplines focussing on innovation management, ultimately presenting an interdisciplinary crossing-over into all other functional areas within the realm of business. Furthermore, some authors devote themselves to new topics such as venture capital, virtual stock markets, and futurology.
Comprehensive Perspectives including Research & Development, Marketing, Venture Capital, and Futurology


International authors of very different fields look at technology and innovation management from several perspectives: they discuss in 27 articles aspects of their disciplines focussing on innovation management, ultimately presenting an interdisciplinary crossing-over into all other functional areas within the realm of business. Furthermore, some authors devote themselves to new topics such as venture capital, virtual stock markets, and futurology.

Autor*in

Sönke Albers

Themen in »Cross-functional Innovation Management«

Festschrift Forschung und Entwicklung Innovationsmanagement Marketing Produktinnovation Technologiemanagement

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"Gesamturteil: sehr empfehlenswert" Technologie&Management, 01-05/2005
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