Management and International Review
Can Multinationals Bridge the Gap Between Global and Local?
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Beschreibung
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Internationale Unternehmen als Vorreiter der Globalisation: Erfahrungsberichte
Autor*in
Niels G. Noorderhaven
Themen in »Management and International Review«
China Human Resource Management Internationale Wirtschaft Internationales Management MIR Multinational Corporations Personal international economics management marketing multinational corporation production research & development (R&D) strategy