The book offers insights through a general introduction to the specific characteristics of the airline industry. A literature review, the analysis of different trends and existing busines models lead to the development of a blueprint. Further, in exploratory research (stakeholder approach) of the blueprint the model is further reengineered to a solid busines model for long-haul airline model. The reader benefits not only from insights into the existing airlines industry, but also learns alternatively how to develop new business models. The final model is backed by many operational and financial data (business plan).
Alternative methods for business model development
Develop strategic thinking
Real operational data and financial business plan
Holistic overview of the airline industry with its characteristics
Many representative tables and figures
Peter Wild
Business Plan strategic management Strategy Airlines Business Models Low Cost Carriers Network Carriers Air Transport Operational aircraft data Route Analysis