Co-Creation
Reshaping Business and Society in the Era of Bottom-up Economics
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Beschreibung
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at VolkswagenSimply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen
Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG
Features interdisciplinary expertise from economics, law, technology and social science on the practice of co-creation Provides best-practices and management approaches to successful co-creation Enables research-based and practice-relevant understanding of the background and concepts around co-creation
Autor*in
Tobias Redlich
Themen in »Co-Creation«
Co-creation for business strategy Circular economy Social innovation and co-creation Societal challenges to co-creation Blockchain technology for co-creation P2P technologies for innovation Crowdsourcing and co-creation Maker movement and 3d printing Open source software communities Open source hardware communities Value creation in open innovation
Stimmen zu »Co-Creation«
“A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing.” (Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen)
“Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit.” (Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth)
“Successful leaders will co-create the future. This book is an excellent starting point.” (Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG)
“Richly illustrated with real examples of co-creation as it happens, it challenges traditional inhouse R&D.” (Johannes Rath, CDO (Chief Digital Officer), SIGNAL IDUNA Gruppe, Germany)
“This is a very timely contribution by the leaders in this discipline from Germany. Co- creation is changing the way we live and do business. This book explores how this change happens and what is needed for a successful integration of this change. A must read by decision makers, business and engineering graduate school students and researchers.” (Tugrul U Daim, Ph.D. and PICMET Fellow Professor and Director of Technology Management Doctoral Program, Editor in Chief, IEEE Transactions on Engineering Management, Department of Engineering and Technology Management at Portland State University)
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