Teaching Business Discourse

Beschreibung

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
Cornelia Ilie is Professor of Linguistics and Rhetoric, Strömstad Academy, Sweden.
Catherine Nickerson is Professor of Business Communication at Zayed University, United Arab Emirates.
Brigitte Planken is Associate Professor of Communication and Information Studies, Radboud University, the Netherlands.

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.



Offers a range of approaches to teaching business discourse that are grounded in the latest research Features case studies which illustrate business discourse examples, and includes interviews with prominent business discourse teachers Demonstrates how a range of different research perspectives may be applied to teaching, including pragmatics, discourse analysis, rhetoric and language for specific purposes Offers readers a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well as a variety of research-based ideas that can be translated easily into a classroom setting

Autor*in

Cornelia Ilie

Themen in »Teaching Business Discourse«

business language business English multicultural workplace English for specific purposes multimodal discourse analysis critical discourse analysis genre analysis organizational rhetoric consultancy business communication communicative competence digital workplace computer-mediated communication Target Situation Analysis communication audit

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“Teaching Business Discourse is an undoubtedly engaging book for teachers, researchers and other Higher Education stakeholders in this teaching and research field.” (Candela Contero Urgal, ESP Today, Vol. 8 (1), 2020)

“With an impressive summary of key research in the area, as well as detailed discussions, case studies and a wealth of advice for practitioners, the book provides an invaluable resource for anyone who takes business discourse training seriously. The tasks will be particularly useful for those entering the field, offering as they do a chance to think about the issues carefully, and replicating many of the analytical processes practitioners are required to use in real-life.” (Evan Frendo, ESP consultant, teacher trainer and Joint Co-ordinator of the Business English Special Interest Group of IATEFL)
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