Open Innovation Business Modeling
Gamification and Design Thinking Applications
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Beschreibung
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
Uses absorptive capacity and open innovation approaches to present a new business modeling tool for fostering innovation in SMEs Provides a unique gamification perspective of business models Provides an innovative tool based on the gamification approach for designing open innovation business models
Autor*in
João Leitão
Themen in »Open Innovation Business Modeling«
Absorptive capacities in firms Business models Business model generation Business model structure Coopetition Innovation strategies Innovation systems Multicollinearity analysis Open innovation vs. closed innovation Open Innovation Bridge R&D strategy in SMEs Tangram model Tangram model in SMEs