This book explores the question of why and under which conditions right-wing populist parties receive electoral support. The author argues that neither economic variables, nor national culture or history are what account for their successes. Instead, he illustrates that the electoral success of populist parties in Western Europe, such as the French Front National or the Alternative for Germany, is best understood as the unintended consequence of misleading political messaging on the part of established political actors.
A two-level theory explains why moderate politicians have changed their approaches to political messaging, potentially benefiting the nationalist, anti-elitist and anti-immigration rhetoric of their populist contenders. Lastly, the book’s theoretical assumptions are empirically validated by case studies on the immigration societies of Germany, the Netherlands and Sweden.
"Timo Lochocki’s fascinating book systematically shows that the fortunes ofnationalist parties depend, at least in part, on the positions adopted by their more mainstream competitors."
Tim Bale, Queen Mary University of London, UK
"This book provides valuable insights into populist radical-right politics in Western Europe. Timo Lochocki argues that a “crisis of conservatism” created the perfect context for the rise of nationalist parties."
Cas Mudde, University of Georgia, GA, USA
"Timo Lochocki’s book uses high-quality comparative research to tackle numerous misperceptions and mistaken assumptions about the rise and persistence of nationalist parties across Europe. It is a must-read for anybody following the debate on where Europe is today and where it might be tomorrow."
Matthew Goodwin, University of Kent, UK
Offers a generalizable and empirically backed theory for the rise and fall of right-wing populist parties
Shows why political messaging is the key factor in today’s politics
Presents case studies on the success of populist right-wing parties in Germany, the Netherlands and Sweden
Timo Lochocki
Populism Party politics Right-wing parties Nationalism Political communication Extremism Democracy Discourse analysis French Front National Alternative für Deutschland Rise of Populism Failed Political Messaging