Media and Affective Mythologies
Discourse, Archetypes and Ideology in Contemporary Politics
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Beschreibung
This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s pyschodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how wecan begin to engage with this principle.
This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s psychodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows howwe can begin to engage with this principle.
Links a conceptual understanding of the human psyche with broader ideological tensions around social groups, institutions, governments and nations Helps to make sense of the turmoil and tensions of political discourse Ideal for scholars and students in discourse analysis, politics, ideology, journalism, media, culture, sociology and communication
Autor*in
Darren Kelsey
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media affect myth mythology discourse CDA politics ideology populism discourse analysis British Politics
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“This highly original, interdisciplinary work is daring and fascinating. The author succeeds in outlining a ‘psychodiscursive’ approach to Critical Discourse Studies which combines semiotic approaches to myth with aspects of Jungian psychoanalysis to reveal the ideological and affective properties of media texts in a range of contemporary political contexts.” (Christopher Hart, Lancaster University, UK)
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