Craft Beverages and Tourism, Volume 2
Environmental, Societal, and Marketing Implications
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Beschreibung
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Presents the first comprehensive look at the emerging tourism market for craft beverages Explores sustainability factors related to breweries and distilleries Analyzes tourists’ behavioral and psychological propensity for craft beverages through marketing
Autor*in
Susan L. Slocum
Themen in »Craft Beverages and Tourism, Volume 2«
Leisure studies hospitality breweries distilleries cideries beer wine tourism destinations travel drinking alcohol culinary tourism