The Product Manager's Toolkit®
Methodologies, Processes, and Tasks in Technology Product Management
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Beschreibung
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Provides a consistent and holistic approach to product management Covers both, conceptual and practical levels of product management Details the Blackblot PMTK Methodology™, a globally adopted best practice Includes supplementary material: sn.pub/extras
Autor*in
Gabriel Steinhardt
Themen in »The Product Manager's Toolkit®«
marketing product management product manager product marketer product marketing product planning sales value pricing communication technology roadmap