Handbook of Integrated CSR Communication
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Beschreibung
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Focuses on an integrated communication approach
Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs
Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication
Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communicationFocuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication
Autor*in
Sandra Diehl
Themen in »Handbook of Integrated CSR Communication«
Advertising Big data CSR Convergence of communication channels Corporate social responsibility Integrated marketing communication Marketing Organisational communication Social media media research