Evolution of Destination Planning and Strategy

Beschreibung

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this bookof interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.


This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.


Fills the gap in tourism planning literature on one of the most important tourism regions in the Mediterranean Delivers key research and planning resources for a country which has limited presence in international publications Identifies types of special interest markets and new products to support sustainable tourism development in a destination with rich socio-cultural and natural resources Identifies and explores the challenges to sustainable tourism development associated with emerging destinations and countries in transition

Autor*in

Larry Dwyer

Themen in »Evolution of Destination Planning and Strategy«

tourism planning Tourism vision destination management tourism policy Destination image Tourism attractions Croatia Adriatic Mediterranean destination identity Tourism satellite account Sustainability National parks Nature protected area Island tourism

Stimmen zu »Evolution of Destination Planning and Strategy«

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