Originally published in 1987, Colin Campbell’s classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the history of ideas. In the thirty years since its publication, The Romantic Ethic and the Spirit of Modern Consumerism has lost none of its impact. If anything, the growing commodification of society, the increased attention to consumer studies and marketing, and the ever-proliferating range of purchasable goods and services have made Campbell’s rereading of Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged from a Europe that once embodied Weber’s Protestant ethic, he delivers a rich theorization of the modern logics and values structuring consumer behavior. This new edition, featuring an extended Introduction from the author and an Afterword from researcher Karin M. Ekström, makes clear how this foundational work aligns withcontemporary theory in cultural sociology, while also serving as major influence on consumer studies.
Originally published in 1987, Colin Campbell’s classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the history of ideas. In the thirty years since its publication, The Romantic Ethic and the Spirit of Modern Consumerism has lost none of its impact. If anything, the growing commodification of society, the increased attention to consumer studies and marketing, and the ever-proliferating range of purchasable goods and services have made Campbell’s rereading of Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged from a Europe that once embodied Weber’s Protestant ethic, he delivers a rich theorization of the modern logics and values structuring consumer behavior. This new edition, featuring an extended Introduction from the author and an Afterword from researcher Karin M. Ekström, makes clear how this foundational work alignswith contemporary theory in cultural sociology, while also serving as major influence on consumer studies.
Colin Campbell
consumerism consumption capitalism materialism consumer demand industrial revolution sentimentalism imaginative hedonism Max Weber Protestant Ethic Spirit of Capitalism self-consumption Calvinism Romanticism bohemianism
“This long-awaited and long-overdue new edition of Colin Campbell's The Romantic Ethic and the Spirit of Modern Consumerism reminds us—if anyone had really forgotten—that it is not only a modern classic, but also that it is of continuing importance to, among other areas of study, Weberian theory and the sociology of consumption.” (George Ritzer, Distinguished University Professor of Sociology, University of Maryland, USA)
“One of the essential books on consumption and consumerism. This second edition comes at an opportune time as Campbell’s explanation of modern consumerism is needed now more than ever. Whilst the original text is preserved, this second edition also includes new essays that allow us to appreciate the book’s contribution in the context of contemporary debates in consumption studies as well as sociological theory more generally.” (Ian Woodward, Professor of Sociology, University of Southern Denmark, Denmark)