Negotiating Business Narratives
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
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Beschreibung
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences
Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts This, in turn, influences key personal decisions, such as career choice, and key public policy decisions, such as the regulation of business Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
Autor*in
Sandford Borins
Themen in »Negotiating Business Narratives«
information technology automobile manufacturing financial trading business in film corporate America in film venture capitalism American financial system corporate corruption
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“My read of this short text (78 pages) is that the authors have most certainly been successful on the first front and have taken the field another valuable step toward the second. … this book has much to recommend. Analyzing popular culture narratives, this research effectively describes the narratives of three business industries. It does this quite well.” (Michael D. Jones, Journal of Public Administration Research and Theory, December, 10, 2018)
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