Moralising Global Markets
The Creativity of International Business Discourse
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Beschreibung
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
Explores how market actors working with in an international business setting are trying to create markets of morality across nations
Provides real life case studies and empirical evidence based on interviews with practitioners
Conceptualizes markets as interconnected in structure, actors and activities
Allows readers to consider how morality can be established in the arena of markets
Explores how market actors working with in an international business setting are trying to create markets of morality across nations Provides real life case studies and empirical evidence based on interviews with practitioners Conceptualizes markets as interconnected in structure, actors and activities Allows readers to consider how morality can be established in the arena of markets
Autor*in
Annette Cerne
Themen in »Moralising Global Markets«
business and society market structure interconnection market morality business comminication corporate social responsibility