Campaign Professionalism during Egypt’s 2012 Presidential Election
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Beschreibung
This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.
This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.
Studies Egypt's first multi-candidate presidential election of 2012 Demonstrates the crucial role played by campaign professionalism in presidential elections Includes interviews with campaign staff and managers as well as contemporary media reports
Autor*in
Dalia Elsheikh
Themen in »Campaign Professionalism during Egypt’s 2012 Presidential Election«
2012 Egyptian election Egyptian presidential elections Campaign professionalism democratisation of Egypt professionalisation index political communication in Egypt political campaigning in Egypt election campaigns in Egypt MENA politics Mohamed Morsi Presidential campaign Ahmed Shafiq Presidential campaign Amr Moussa Presidential campaign Hamdeen Sabahi Presidential campaign Abdel Moneim Aboul Fotouh Presidential campaign Morsi's presidency
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Translated from Arabic:
“What is more important in this book is the precise anatomy of the Egyptian political environment in 2012: where the political environment was so open that candidates from the whole political spectrum competed and Egyptian people - with all their economic, political and ideological differences - were face-to-face with multiple choices, perhaps for the first time in its history.” (Ahmed Elderiny, almasryalyoum.com, April, 2018)
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“This book is significant in that it extends the study of professionalized campaigning into a new context – that of developing democracies. Through an in-depth examination of the first Egyptian presidential election campaign after the 2011 revolution, the author provides unique insights into how modernized techniques, common in Western elections, are emerging and evolving in this new volatile political environment.” (Professor Rachel Gibson, University of Manchester, UK)
“This book is a must read for anyone interested in election campaigning in nascent democracies. With access to campaign insiders, it provides a detailed and fascinating insight into Egypt’s first multi-candidate presidential election after the 2011 revolution and the extent and consequences of campaign professionalization.” (Professor James Stanyer, Loughborough University, UK)
“Focusing on campaign professionalization in the first Egyptian presidential election after the historical 2011 revolution,this book represents a highly interesting, original, and important contribution to the literature both on political campaigning and campaign professionalization and on the Arab Spring and its aftermath.” (Professor Jesper Strömbäck, University of Gothenburg, Sweden)
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