This third volume provides an executive overview of Product Lifecycle Management (PLM), and details the roles that executives play in PLM initiatives. This book also explains why PLM emerged, why it is so important, the principles of PLM strategy, and the typical steps in a PLM initiative. Throughout the book, the author presents examples and cases studies, demonstrating the various roles of executives in PLM initiatives. The coverage is informed by John Stark’s experience of working with companies on more than 100 PLM initiatives.
The present book broadens the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the product lifecycle. The book provides the executive reader with a thorough explanation of PLM, and the required knowledge to lead or participate in a PLM Initiative.
Presents a concise summary of the key topics in product lifecycle maintenance (PLM) for executives
Provides the key knowledge needed for business leaders to lead a PLM initiative
Outlines details of what is PLM, why it is important in business, and what an executive should do about PLM
John Stark
Product Lifecycle Management Product Management Innovation Cost Reduction Time to Market Engineering Economics