Entrepreneurial Cognition
Exploring the Mindset of Entrepreneurs
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Beschreibung
This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.
Addresses fundamental questions to explain the how and why of entrepreneurship Focused on the mind of the individual in the extremes of entrepreneurial contexts Provides a comprehensive understanding of what motivates entrepreneurs to discover, exploit, and persist with the pursuit of potential opportunities
Autor*in
Dean A. Shepherd
Themen in »Entrepreneurial Cognition«
entrepreneurial mindset cognitive processes cognitive psychology prior knowledge exploitation motivation financial motivation non-financial motivation entrepreneurial opportunities self-identity well-being work identity
Stimmen zu »Entrepreneurial Cognition«
“The book is a useful resource for researchers interested in understanding the cognition of entrepreneurs. Doctoral students and newcomers will find the book especially helpful to quickly acquaint themselves with what has been already done in the entrepreneurial cognition research and future possibilities in this field of inquiry.” (Swati Oberoi, International Small Business Journal ISBJ, September 21, 2020)
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