Escalation of Commitment in Internationalization Processes
The Role of Bounded Rationality in the Uppsala Model
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Beschreibung
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model
Presents a thorough discussion of bounded rationality in international business research Includes a rare application of laboratory research in studying international business strategy Applies an interdisciplinary approach to studying the well-known Uppsala model
Autor*in
Björn Röber
Themen in »Escalation of Commitment in Internationalization Processes«
International business strategy Organizational decision-making Theory of internationalization Bounded rationality in organizational behavior Theory of rationality Rational choice theory and organizations Classification of decision-making processes Empirical validity of Uppsala model