Essentials of Business Analytics

Beschreibung

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.

The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.

Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

Offers a comprehensive introductory approach to business analytics that includes an emphasis on big data handling, applications in different verticals and case studies
Highlights big data handling, applications of analytics in different verticals, and real life case studies
Includes exercises for each chapter and downloadable use cases for students and professionals to practice and test the analytics tools

Autor*in

Bhimasankaram Pochiraju

Themen in »Essentials of Business Analytics«

Business Analtyics Big Data Data Analysis Data Visualization Forecasting Analytics Machine Learning Text Mining

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