Elena N. Malyuga Svetlana N. Orlova Malyuga Linguistic Pragmatics of Intercultural Professional and Business Communication

Linguistic Pragmatics of Intercultural Professional and Business Communication

von Elena N. Malyuga Svetlana N. Orlova

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Beschreibung

Offers unique insights on business communication as used in intercultural professional settings 
Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules
Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication


Offers unique insights on business communication as used in intercultural professional settings Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication

Autor*in

Elena N. Malyuga

Themen in »Linguistic Pragmatics of Intercultural Professional and Business Communication«

Lingua-pragmatic analysis of stereotypical speech behaviour Professional jargon functioning in the professional discourse Classification of euphemisms British professional discourse Complex analysis of lexical units IPBC research

Stimmen zu »Linguistic Pragmatics of Intercultural Professional and Business Communication«

“Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. … by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse.” (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)


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Details

ISBN: 9783319687445
Verlag: Springer International Publishing
Erscheinung: 14.11.2017

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