Offers unique insights on business communication as used in intercultural professional settings
Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules
Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication
Offers unique insights on business communication as used in intercultural professional settings Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication
Elena N. Malyuga
Lingua-pragmatic analysis of stereotypical speech behaviour Professional jargon functioning in the professional discourse Classification of euphemisms British professional discourse Complex analysis of lexical units IPBC research
“Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. … by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse.” (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)