Grigore Corporate Responsibility and Digital Communities

Corporate Responsibility and Digital Communities

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An International Perspective towards Sustainability

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Beschreibung

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. 


Reflects upon the evolving nature of CSR and its relationship with digital communities
Includes case studies from around the globe
Examines a range of online communities including twitter and other social media, healthcare forums, and company websites
Reflects upon the evolving nature of CSR and its relationship with digital communities Includes case studies from around the globe Examines a range of online communities including twitter and other social media, healthcare forums, and company websites

Autor*in

Georgiana Grigore

Themen in »Corporate Responsibility and Digital Communities«

digital economy sustainability competition social responsibility ethics sustainable business communications CSR corporate social responsibility

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Details

ISBN: 9783319634791
Verlag: Springer International Publishing
Erscheinung: 23.01.2018

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