Presents the main methodologies for trust and reputation management
Provides a roadmap for implementation
Introduces standards and solutions to prevent subverting efforts in electronic business
Denis Trček
recommendation systems semantic technologies faked identities big data technologies trust systems reputation systems
“The ultimate goal of this book is to provide general readers with the state-of-the-art insights into the core pillars of trust and reputation phenomena. Drawing on the writer’s lessons learnt from past research and piloting, another goal of this book is to provide reference materials for the strategic- or tactical-level professionals to complement their investment and implementation plans of having such systems implemented.” (Daniel Leung, Information Technology & Tourism, Vol. 20, 2018)
“This 86-page treatise provides information officers and project managers with a conceptual and computational approach to managing trust and reputation in the e-commerce world. … this compact book includes a significant amount of informative content. It is a worthy addition to the literature on this important topic.” (Brad Reid, Computing Reviews, June, 2018)