Customer Engagement Marketing

Beschreibung

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  


This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies Describes the theoretical underpinnings and metrics used to gage customer engagement
Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement

Autor*in

Robert W. Palmatier

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