Rhetorical Audience Studies and Reception of Rhetoric

Beschreibung

Provide fresh ways of conceptualizing and assessing audience responses
Documents the benefits of audience research for rhetoricians
Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media
Provide fresh ways of conceptualizing and assessing audience responses Documents the benefits of audience research for rhetoricians Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media

Autor*in

Jens E. Kjeldsen

Themen in »Rhetorical Audience Studies and Reception of Rhetoric«

media reception studies Rhetorical Audience Studies political communication political rhetoric political television advertising media and communication studies Audience Conjectures speech-making and rhetoric Political Commentary and rhetoric rhetoric of music political activism and rhetoric Pandemic Rhetoric and Public Memory Rhetorical Power of Photographs memory studies impact of rhetoric on audiences

Stimmen zu »Rhetorical Audience Studies and Reception of Rhetoric«

“Kjeldsen’s Rhetorical Audience Studies presents a compelling argument for flipping the script on the way we study rhetoric. This reversal resonates with the methodological turn in the field and holds significant potential for the way scholars approach the agency and dynamism of those who receive rhetoric. The volume will be a helpful starting place for critics interested in attending to rhetoric’s other angles and vistas.” (Sara McKinnon, Rhetorica Scandinavica, retorikforlaget.se, February, 15, 2019)
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