Managing Organizational Crisis and Brand Trauma
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Beschreibung
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.
Presents tools for use in assessing various aspects of brand and organizational trauma
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network
Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior
Presents tools for use in assessing various aspects of brand and organizational trauma Examines leadership culpability in a crisis and derivative lawsuits Explores ways trauma jeopardizes the relationship among members of an organization's social network Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior
Autor*in
Dennis W. Tafoya
Themen in »Managing Organizational Crisis and Brand Trauma«
crisis management oraganizational theory strategic management intervention improvisation brand management diffusion theory