Consumer Reaction, Food Production and the Fukushima Disaster
Assessing Reputation Damage Due to Potential Radiation Contamination
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Beschreibung
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices.
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices.
Reveals how consumers react toward food produced near a nuclear plant in a post-disaster situation and what factors shape customer attitudes Assesses how reputation can affect consumer behavior after a nuclear disaster Explains the food-safety problem after a nuclear disaster from a consumer viewpoint Includes supplementary material: sn.pub/extras
Autor*in
Kentaka Aruga
Themen in »Consumer Reaction, Food Production and the Fukushima Disaster«
Food with risk of nuclear contamination Consumer survey Education on food and radiation Altruism and consumer behavior Willingness to accept buying food products Fukushima food safety Food radioactivity