Fraud Prevention in Online Digital Advertising
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Beschreibung
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Autor*in
Xingquan Zhu
Themen in »Fraud Prevention in Online Digital Advertising«
Computational advertising Digital advertising Online advertising Real-time bidding Display advertising Fraud Fraud detection and prevention Click fraud Placement fraud Traffic frauds