Strategic Innovative Marketing
5th IC-SIM, Athens, Greece 2016
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Beschreibung
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.
The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas suchas social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing Focuses on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice Contributions are written by scientists, researchers, and practitioners, with a special orientation in strategic marketing Includes supplementary material: sn.pub/extras
Autor*in
Androniki Kavoura
Themen in »Strategic Innovative Marketing«
Strategic Marketing Management Social Media Marketing Innovations in Online Marketing Marketing Technological Innovation Marketing Analytics Marketing Information Systems Digital Marketing Mobile Marketing Market Research Marketing and Electronic Commerce