The 2016 US Presidential Campaign
Political Communication and Practice
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Beschreibung
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Offers a thrilling account of the US campaigns from a communication perspective Discusses the latest and most interesting developments in campaigning and communication, such as those in social media and campaign apps Presents analyses which go beyond the quantitative facts, electoral counts, and poll results of the elections
Autor*in
Robert E. Denton Jr
Themen in »The 2016 US Presidential Campaign«
political campaigning US election campaigns communication in the 2016 US election Hillary Clinton's political communication Donald Trump's political communication early candidate nomination campaigns US nominating conventions US political debates US political advertising US election and the media portrayal of political candidate in the American media political scandals Hillary Clinton and gendered portrayals popular support for Trump Make America Great Again
Stimmen zu »The 2016 US Presidential Campaign«
“The latest volume in Robert E. Denton's quadrienniel works on presidential campaigns is a solid and worthy contribution to the literature on this subject. … students and scholars will find much of value in this volume.” (Eric M. Appleman, Democracy in Action, p2016.org, August, 2017)
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